In the ever-evolving world of digital marketing, influencer campaigns have become a powerful tool for enterprises, PR agencies, and media giants. One of the companies that recognized the potential and created a specialized software-as-a-service (SaaS) solution for influencer marketing is Julius by Triller. This case study delves into the partnership between us and Julius by Triller, shedding light on our approach and the typical process of building augmented teams.
An overview of Julius
Julius by Triller is a specialized SaaS solution for influencer marketing. Designed for enterprise brands, PR agencies, and media giants, it empowers companies to run impactful influencer campaigns in-house.
Established in 2015, Julius serves clients globally from its New York City headquarters. With influencer search and discovery, outreach, campaign management, and a reporting suite, it's a one-stop solution for influencer marketing success.
With the Julius influencer marketing software, companies can search through profiles on Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch to find the perfect partners for their brand. Julius uses data science to make finding influencers easier.
Additionally, the team of analysts work on each profile to give companies a better understanding of the influencer as a person, not just as a bunch of data points.
Thanks to this thorough search and personalized approach, companies can find their perfect match – the right influencer suitable for their campaign and ready to promote their products on their social platforms.
Main challenges
Julius commenced as a modest start-up but consistently aspired to evolve into a more substantial and higher-worth entity. In the early stages, they encountered challenges with several key aspects, such as:
Audience Health - Julius has developed proprietary technology to validate influencer audiences by considering various factors such as abnormal spikes in follower count, suspicious comments and engagers, frequency of audience engagement, ratio of followers to engagement, and quality of the influencer's followers.
The Process
The collaboration with us proved to be a turning point for Julius by Triller. Here are the key stages of progress in our partnership.
Audience Overlap - This feature lets you analyze audience overlap between multiple influencers by displaying the count of unique followers and the percentage of overlapping followers, helping you make more informed marketing decisions.
The Achieved Results
“Inuits has been an excellent partner for us for many years. They are communicative, dedicated, adaptable and always ready to work together to support our people needs and business goals.”
- Karin Swanson, President
Julius by Triller
Conclusions
The partnership with Julius by Triller serves as a compelling case study on the effectiveness of building augmented teams for achieving influencer marketing success.
By leveraging the expertise and versatility of an augmented team, Julius by Triller managed to overcome challenges, achieve significant milestones, and lay a strong foundation for a thriving future in the competitive influencer marketing landscape.
If you're excited about the potential of team augmentation and are ready to take your business to the next level, we warmly invite you to get in touch with us today!